Harnessing AI in Digital Marketing with Arjun Rai

Harnessing AI in Digital Marketing

Dive into the world of AI in digital marketing through our insightful conversation with an AI innovator, Arjun Rai. As the founder of helloWoofy, Rai opens up about his passion for leveraging AI to level the playing field for small businesses, offering an eye-opening perspective on the potential of AI to transform digital marketing strategies.

In this exclusive interview, we explore the inspiration, journey, and unique offerings of HelloWoofy under Rai’s pioneering leadership.

What was your inspiration to build an AI startup?

At the end of the day, small businesses are what I refer to as “underdogs.” It is not their responsibility to be experts in digital marketing.

But small business owners find themselves asking questions like:

• What is the best marketing message?
• Which Emojis should be used?
• Which hashtags should be used?

 

Most entrepreneurs didn’t go to school for this. They may be specialists in their sector of whatever small business they’re working with, but they’re not digital marketing specialists.  However, at the end of the day, it appears that you must understand marketing in the same way that you must understand breathing. This is where AI in digital marketing comes into play with our company, helloWoofy.

How did you make the leap to AI in digital marketing?

We believed that a tool or platform was required to totally level the playing field for small businesses. And by utilizing AI algorithms, we believed digital marketing “underdogs” could compete equally.

With a vision to redefine marketing for small businesses, helloWoofy innovated our system. We filed a patent for our AI in marketing. And embarked on a mission to allow businesses to produce social media material, as well as blog content, automatically. Then, during the pandemic, we realized that small businesses could contact their consumers by using smart speakers, such as Alexa, which everyone has in their living rooms and bedrooms.

So, around a year ago, we started working with Amazon to create the world’s first scheduler. Now, anybody can be a home shopping network or a TV commercial. With this tool, any small business owner could reach consumers without needing to jump through hoops to showcase their products to millions.

How do you compare to your competitors?

Hootsuite is not just one of our partners but also our second-largest competition. Because many of their clients have also requested the option to intelligently schedule material for social media. As a result, they have excellent analytics, and we have excellent streams.

We are in the process of constructing the world’s first and largest Direct to Customer broadcasting network. The most compelling capability is that small companies are able to directly plan and broadcast material. Additionally, you can create a network where one company owner may advertise and reach another business owner’s audience through an Amazon ecosystem.

The secret sauce? There’s a lot of AI involved in determining who is the best person to purchase from you.

So, there’s a lot here and there, but we want to make sure that the business owner doesn’t need a degree or a Ph.D. to create compelling and engaging marketing messages. 

What makes your AI digital marketing product better?

Our trajectory with technology and AI in digital marketing involves setting up a network that enables business owners to pinpoint segments of their audience—individuals whose purchasing habits can be predicted. This allows business owners to understand not only what their customers are willing to buy but also what they’re likely to buy in the future. We’ve submitted a patent for a unique capability that aids small business owners in discerning which phrases resonate most effectively with their audience and which ones fall flat.

In other words, businesses will know which phrases do exceptionally well and which ones do not perform well. Also, Moreover, it guides them on the optimal use of emoticons and hashtags to enhance audience engagement.

Once you log onto the helloWoofy platform, you simply start typing. The system intuitively fills in your sentence by assessing the words and phrases you’re using and suggests emojis that best fit the context.

You’re probably wondering how we know that. We know this because we’ve looked at hundreds of millions of combinations of words and phrases at scale. And this is one of the four algorithms described in the patent.

We take great pride in the fact that a significant majority of our technology—around 90%—has been developed in-house. We worked really hard to craft digital marketing AI that suits the needs of our users. The remaining 10% consists of off-the-shelf solutions.

The core of our technology is either already patented or has patents filed, ensuring we provide a unique, cutting-edge tool for our users.

What tools do you use?

Alexa-enabled devices control the great majority of the environment. The other devices aren’t as well-developed or developer-friendly, and adoption is low.

Last year, the industry increased by double digits. The vast majority of their devices are audio-only. However, the smart display is slowly but steadily making its way into the market. 

Once we figured out the content creation side, we said,

“All right, let’s get you in front of audiences you’d never have had a chance to meet, and if you did, you’d have to pay an arm and a leg to get there.”

In this instance, you have 100 devoted followers who continue to buy from you on a regular basis, similar to the Oprah Winfrey effect for all company owners.